2009 Engagements
Why All Marketing is Social Marketing
BIT-Reiseliv, Oslo, Norway
Keynote presentation to conference of DMO executives
March 11th, 2009Archipelago in Northeastern China: Conceptual Plan and Assessment of Potential Client: Pacific Asia Tourism Association and Dalian Tourism Bureau Scope: To lead a team of international experts into an archipelago in the Yellow Sea newly opened up for tourism, and determine best use of the resource; assess market potential; provide information on comparables and recommend a strategic direction.
Reaching Heights of Excellence: An Approach to Mountain Resort Development Client: The Kunnskpaspark, Lillehammer Scope: to identify the impact of changing marketing methods and market conditions on the future development of a former Olympic ski resort in support of an application to become a National Centre of Excellence in tourism in Norway.
The Future of Destination Marketing: When the Customer is in Control Presentation to Destination Trysil and workshop with senior executives Trysil, Norway, March, 2009
Alberta Executive Ski Forum Client: Travel Alberta Scope: to design, deliver and report on a forum involving owners and senior managers operating Alberta’s premium ski destinations and their key tour operators and transport partners in the UK and Germany. London, April, 2009
Future Challenges and Strategic Directions for Tourism in Lapland Presentation to a regional workshop, Creative Lapland Client: a national centre for excellence in Finland focusing on experience design and tourism Rovaniemi, Lapland April 2009
Engaging the Customer with Social Media: Getting It Right Client: Unicom Conferences A presentation to senior managers from private and public enterprises in London, UK regarding the driving forces behind the emergence of social media and their likely impact on future trends. June, 2009
After the Olympics: Transformation Whistler, Beyond 2010 Presentation to the Board of Tourism Whistler. Whistler, BC, Canada June, 2009
Tourism Industry Association of New Zealand: Leaders' Summit
Wellington, New Zealand | October 2009
Press coverage: Dominion Post NZ; International Departure Blog; Inside Tourism; Maori Blogger
Lapland Regional Council, Tourism Summit
Rovaniemi, Finland | September 2009
Interview here
Economic Developers Association of Canada National Conference
Vancouver, Canada | September 2009
Resort Collaborative, Hosted by Resort Municipality of Whistler
Whistler, Canada | September 2009
Municipality of Canmore
Canmore, Alberta | September 2009
Press coverage here
Whistler Centre for Sustainability – address to Board
Whistler, Canada | September 2009
Press coverage here
2008 Engagements
The Climate Change Challenge
Greenbox Ecotourism Conference
Inniskillen, Republic of Ireland, January, 2008
The Challenge of Climate Change PATA CEO Challenge on Climate Change Bangkok, Thailand, April 2008
Redefining Growth: The Future of Tourism PATA CEO Challenge on Climate Change Bangkok, Thailand, April 2008
Climate Change: Blessing or Curse? Presentation to Tourism Leaders, sponsored by Tourism Tasmania Hobart, Tasmania, April 2nd Press Coverage: here Climate Change: Blessing or Curse? Link BC – Tourism Educator’s Forum, Whistler, British Columbia, May 2008
The Sustainability Challenge: Implications for Tourism Ministry of Tourism, Sports and the Arts, BC, Canada Presentation to Green Tourism Forum II, April 22nd, Vancouver, BC, Canada
Going Digital – Where To From Here: Introducing the Second Generation Web Presentation to and workshop with Tourism Vancouver, June 23rd, 2008
Destination E-marketing: Trends, Opportunities and Priorities Troms Tourism, Tromso, Norway, June 2008
Strategy, Leadership & Planning: The Big Picture Presented and Co-facilitated internal workshop with Senior Executives of Travel Alberta to develop strategic planning priorities and processes. July 2008, Calgary, Canada
Tourism and Climate Change: Issues, Trends and Solutions Presentation to Pacific Northwest Economic Region (PNWER) Conference, Vancouver July 2008
Climate Change as Catalyst for Corporate Social Responsibility Briefing paper prepared for Responsible Travel and Tourism Forum, Baxter Travel, and workshop facilitation with tourism leaders from across Canada October, 2008
Tourism Research in an Age of Uncertainty Canada Chapter – Travel and Tourism Research Association (TTRA) Victoria, BC, Canada, October 2008
Climate Change: Blessing or Curse: Implications for Tourism Keynote speech to The International Ecotourism Society Vancouver, October 28th, 2008.